What do platforms really do?

Sat, 19 Jul 2025 05:51:44 +0000

In 1986, David S. Landes wrote the essay, ‘What Do Bosses Really Do?’. He argues that the historical role of the ‘boss’ was an essential function for organizing production and connecting producers to markets. Digital platforms have become the new bosses. Platforms have the same functions of market creation, labor specialization, and management, but they have replaced the physical factory floor with algorithmic management. While their methods are novel, platforms are the direct descendants of the merchant-entrepreneurs and factory owners Landes described, solving the same historical problems of production in remarkably similar ways.

Creator Economy on Aneesh Sathe

What do platforms really do?